Keyword Research
Comparative analysis of keyword tools, search volume interpretation, and intent classification across different platforms.
SEO Program
A structured webinar curriculum covering the full landscape of SEO tools — from keyword research platforms to technical audit software and rank tracking systems.
What the curriculum covers
Each module addresses a specific layer of the SEO tooling ecosystem. Participants work with actual software interfaces — Ahrefs, Screaming Frog, Google Search Console, Semrush — rather than abstract descriptions of what these platforms do.
Technical Audits
Crawling configurations, log file analysis, and structured data validation using dedicated audit software.
Rank Tracking
Setting up position monitoring, interpreting SERP feature changes, and reading visibility trend data accurately.
Backlink Analysis
Reading domain authority signals, identifying toxic link patterns, and using link prospecting workflows within major platforms.
Live Webinar Format
Session schedule and access
Each webinar runs for 90 minutes with 30 minutes reserved for live Q&A. Sessions are held twice weekly and recordings remain accessible for 60 days after broadcast.
Participants receive access to the same software configurations used during the session, so hands-on practice begins during the webinar itself — not after. The curriculum was developed in 2017 and has been revised each year to reflect changes in how major SEO platforms report and present data.
Orientation
Platform overview, account setup, and first crawl configuration in Screaming Frog.
Data Layers
Connecting GSC and Analytics data to third-party tools for unified reporting.
Competitive Gap
Using Semrush and Ahrefs gap reports to identify content and link opportunities.
Reporting
Building repeatable reporting workflows that communicate SEO progress without manual work.